Understand the science behind telling a story that sells. Master the art of storyselling.
Discover Storytelling Certified.
3+hours of content
5 modules
8+templates & frameworks
Expert insights
100% self-paced
Official certification
Course overview
Once upon a time… one product manager strived to propel their amazing product, conquer market demand and maintain the most competitive advantage. But despite their best efforts the product just wasn’t connecting to customers.
Feeling down but not defeated the product manager set out on a quest to find a solution. After an arduous journey, the PM came across the legendary storytelling master, Elliot Rayner, who whispered three magic words into their ear: “perspective, passion, purpose”, the PM then embarked on a new journey with Elliott, learning all about the importance of perspective, passion and purpose - fundamental factors in any winning product story.
Eventually, they overcame communication obstacles and slayed dragons (okay maybe not that last bit). Still, they did become a master of the storytelling craft, transformed their product strategy efforts, and improved communication with new and existing customers
Wanna find your product’s happy ending too?
Give yourself a positive twist in your tale and start a brand new chapter by registering for our in-demand Storytelling Certified course.Storytelling isn't created in isolation. It pulls in multiple skills from a variety of departments, which is why this course is created with a myriad of product roles in mind - from product managers to customer success - and more.
By the end of this course you'll be able to confidently:
Construct an actionable storytelling framework.
Structure your product story like a pro.
Connect better with every customer through an authentic product story.
Communicate to your audience with confidence and passion.
Use your purpose to ensure your story remains consistent.
Have an impactful change on your product’s story and success.
What's included when I enroll?
Nothing but essential features:
3+ hours of course content.
8 templates, 6 worksheets to go away and apply in your role.
Expert video tuition from a proven storytelling expert.
5 interactive activities to consolidate your learning.
12 links to bonus features to help you learn from companies like ASICS, Babbel and Ikigai.
40 exam questions.
Course curriculum
Introduction [10 mins]
How to get the most out of this course
Pre-course survey
Your course pack
Resource library
Storytelling certified intro
Meet your instructor
Case Study - Duracell and Energizer
Storytelling certified
Time to reflect
2 questions
Structure to the story [35 mins]
Structure introduction
Patterns in storytelling
The Hero's journey
The Hero's journey Tedtalk video
Storytelling frameworks
The story wheel
Seven basic plots
Case Study - user experience - Babbel
Order-Chaos-Order
Case Study - B2B sales enablement
Structure summary
Exam
10 questions
Time to reflect
3 questions
Delivery of the story [40 mins]
Delivery introduction
Speaking and listening
Who is listening to the story
Listening case study - Oatly
Who is telling the story
Brand archetypes - activity
Brand archetypes cont
Storyteller case study - ASICS
Delivery B2B case study
Delivery summary
Exam
10 questions
Time to reflect
3 questions
Purpose behind the story [40 mins]
Meaning introduction
Purpose - Golden Circle
Meaning - Patagonia case study
Authenticity - Ikigai
Value - BMC
Product principles
Meaning - case study - Zoom
Meaning summary
Exam
9 questions
Time to reflect
3 questions
Summary and the story engine [15 mins]
Storytelling summary
Engineer your story
Final conclusion
Other resources
Exam
5 questions
Time to reflect
2 questions
Wrap up [10 mins]
Incident report
4 questions
Resource library
Your feedback
Fancy leaving a review?
Continue your professional development
Claim your certificate
Showcase your cert
FAQs
Who’s this course for?
This course is for anyone ready to boost their storytelling skills to the next level. Whether you’ve just begun your product management career, or you want to enhance your knowledge further by mastering the science behind a story that sells, this certification is for you.
By the end of the course, you’ll have the comprehensive skills required to create impactful and successful product storytelling.
How does the course work?
The course is 100% online and entirely self-paced. After enrollment, you’ll work through the modules and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions. Once you pass all these, you’ll become Storytelling Certified!
How long will the course take to complete?
The course content, activities, and exams will take approximately just over 3 hours to complete.
What happens if I don’t pass the exams?
You'll have two attempts at each exam. If you fail the first attempt, we really recommend revisiting the materials to help you pass the second time around. If we can support you further, please reach out to us for more help.
Note: Contact support at support@pmmalliance.com for further help or to request that your exam be resent.
How long will I have access to the course content?
For life! One, one-off payment gives you unlimited access to all the course’s content.
Looking to learn as a team?
If you're looking to get a team of three or more certified, then speak to Matt about team rates
P.S. If you need help convincing the boss, we've done the hard part for you.