Improve storytelling and action by measuring product success in a customer-focused way.
Learn from the best.
Course overview.
Start uncovering more of the "why", to help inform the "how" by transforming the way you, your team, and your organization approach measurement and metric development.
Want to develop metrics that tie back to core business objectives? Master strategies to measure and demonstrate your team’s success? Produce a flexible deliverable that enables holistic analytics to be infused seamlessly into the product development process? This course has you covered.
By the end of this course you'll be able to confidently:
Understand the process to develop measures and metrics that tie cleanly back to core business objectives.
Measure and demonstrate your team’s success more clearly.
Provide timely, measured, feedback and focus on impact.
Produce a flexible deliverable that enables holistic analytics to be infused seamlessly into the product development process.
What's included when I enroll?
2+ hours’ worth of course content.
Marked exams at the end of every module.
Tons of real-life case studies throughout.
Templates ready for you to action your insights.
5 optional (but recommended!) coursework tasks to consolidate your learning.
Access to all content for life.
Course curriculum.
What to expect in this course [10 mins]
How to get the most out of this course
Course pack
Resource library
What to expect in this course
Course timeline and objectives
Intro to the Pillars of Product Measurement [20 mins]
The pillars of successful measurement
Exam
Customer-centric measurement [15 mins]
Getting acquainted with customer-centric measurement
Exam
Defining our measurement framework [15 mins]
Our measurement framework
Exam
The measurement machine [10 mins]
The measurement machine, visualizing the processes
Exam
Measuring what matters [20 mins]
Measuring what matters, defining great metrics
Exam
[Article] Product-led growth metrics
Tracking your success [20 mins]
Tracking your success - Data collection, reporting and experimentation
Exam
Course recap [5 mins]
Course recap
Congratulations
Bonus footage [60 mins]
Metrics workshop - Jake Walker, Head of Customer Education & Enablement at Mode
Learning feedback form
Fireside chat [35 mins]
This is bonus footage! It's not compulsory to complete the course, but we think it'd be worth a watch for you.
[Fireside chat] Storm Hurwitz, Product Analytics Lead at Amplitude
Wrap up [10 mins]
Incident report
Your feedback
Resource library
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FAQs
Who is this course for?
This course will be well suited to PMs who are moving into Product Operations but have not previously set up teams themselves or POs who are looking to improve their current processes.
How does the course work?
The course is 100% OnDemand and fully self-paced. Once you enroll, you’ll work through the modules and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions and if you pass all these, you’ll become PLG Metrics Certified!
How long will the course take to complete?
The course content, activities, and exams will take approximately 2 hours to complete.
What happens if I don’t pass the exams?
You'll have two attempts at each exam. If you fail the first attempt, we really recommend revisiting the materials to help you pass the second time around. If we can support you further, please reach out to us for more help.
Note: Contact support at support@pmmalliance.com for further help or to request that your exam be resent.
How long will I have access to the course content for?
For life! One, one-off payment gives you unlimited access to all the course's content forevermore.
Looking to learn as a team?
If you're looking to get a team of three or more certified, then speak to Matt about team rates
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