Unlock the secrets to growth and master monetization.
For successful product-led growth, being able to create immense customer value is the name of the game. But without the tools to effectively capture this value, your product can end up short-changed and your company’s growth can grind to a halt.
This is where Product-led Pricing Certified Masters comes in.
3+hours of content
7 modules
17coursework activities
Expert insights
100% self-paced
Official certification
Course overview.
Through Product Pricing Certified Masters, you’ll discover exactly what it takes to develop a winning pricing and packaging strategy for a product-led offering. It doesn't matter whether you’re a startup developing your first pricing model, an established product looking to grow your portfolio with new segments or a well-established multi-portfolio company looking for new ways to unlock growth, this course is for you.
Product pricing sounds simple - find a way to deliver value and then charge a fair price. But in reality, product pricing is one of the most difficult jobs in SaaS and it's important to understand why.
This course will give you the tools you need to translate product innovation into effective monetization, allowing you to unlock exponential revenue and growth for your company.
By the end of this course you'll be able to confidently:
Approach a monetization strategy that works for your company.
Understand the fundamentals of a product-led motion and the basics of monetization.
Expertly apply specialized principles that help develop an effective monetization strategy.
Up-skill yourself to add real value to your product and further drive growth.
What's included?
Nothing but essential features:
2.5+ hours of course content.
Templates and worksheets to go away and apply in your role.
Expert video tuition from a PLG pricing expert.
A whole activity pack to consolidate your learning.
Casestudies and examples from successful companies like Tesla, Uber and Calendly.
Access to course content forever.
Course curriculum
Introduction [10 mins]
Pre-course survey
How to get the most out of this course
Your course pack
Resource library
Your activity pack
Introduction to product-led pricing [20 mins]
Introduction & learning objectives
Customer engagement models
Activity: Customer engagement models
Top product-led misconceptions
Pricing for product-led
Time to reflect
Fundamentals of pricing [45 mins]
Introduction to fundamentals of pricing
Pricing and packaging frameworks
Activity: Pricing and packaging framework (Hubspot)
Value and positioning
Segmentation
Activity: Estimating value for segments (Calendly)
Packaging
Licensing or metering
Activity: Licensing
Pricing models
Activity: Final activity of this module
Exam #1
Time to reflect
Fundamentals of product-led pricing [20 mins]
Introduction & the new context of product-led
Key principle: Create value first, capture later
Key principle: Usage comes first, users later
Key principle: Transparency in design
Activity: Applying product-led principles
Exam #2
Time to reflect
Fireside chat: Sagar Thakur and Arjun Saksena [Humanic.ai]
Arjun Saksena, Founder and CEO of Humanic
Creative effective packaging for product-led [25 mins]
Effective packaging introduction
Packaging strategies for customer acquisition
Primary design choices
Additional design choices
Activity: Customer acquisition packaging
Packaging for expansions
Activity: Hypothetical product packaging
Exam #3
Time to reflect
Licensing and pricing model for product-led [25 mins]
Licensing and pricing models introduction
Consumption metrics
Pricing models for product-led
Pricing curve for product-led
Pricing model examples
Exam #4
Time to reflect
[Bonus footage] Pricing and packaging your product as it evolves - Steven Pelham, Senior Product Marketing Manager at Slack
Industry examples [15 mins]
Industry examples introduction
Developer tools
Productivity & collaboration tools
Infrastructure products
Other applications
Exam #5
Time to reflect
[Bonus footage] The price is right - Dinesh Chandrasekhar, Founder & CMO at Stratola LLC
Summary & driving change [15 mins]
Driving change introduction
Stakeholder impacts of product-led pricing
Pricing execution
Summary & wrap-up
Time to reflect
Wrap up [10 mins]
Incident report
Resource library
Your feedback
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FAQs
Who’s this course for?
This course is packed with product pricing theory that’ll supplement your knowledge, irrespective of whether you’re a solo product professional or part of a larger team.
How does the course work?
Once you enroll, you’ll work through the modules and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions and if you pass all these, you’ll become Product Pricing Certified!
How long will the course take to complete?
The course is 100% OnDemand and fully self-paced and is approximately 2.5+ hours. Obviously, completing coursework will extend the length of the course, it is entirely up to you how much time you spend on the coursework however.
What happens if I don’t pass the exams?
You'll have two attempts at each exam. If you fail the first attempt, we really recommend revisiting the materials to help you pass the second time around. If we can support you further, please reach out to us for more help.
Note: Contact support at support@pmmalliance.com for further help or to request that your exam be resent.
How long will I have access to the course content?
For life! One, one-off payment gives you unlimited access to all the course’s content.
Looking to learn as a team?
If you're looking to get a team of three or more certified, then speak to Matt about team rates
P.S. If you need help convincing the boss, we've done the hard part for you.