Identify your market, know when to pivot, measure and master product-market fit.
Discover Product-Market Fit Certified.
3+hours of content
5 modules
6 templates & frameworks
Expert insights
100% self-paced
Official certification
Course overview.
Understanding the importance of product-market fit is an essential part of product management and is critical for the growth of any organization. However, finding product-market fit takes time, and requires an abundance of market research, planning, improvements, and testing.
Our Product-Market Fit Masters course will unpack everything you need to know to understand what PMF is and how to apply the concepts of identifying and executing it for your organization and/or upcoming product launch.
Access indispensable product-market fit theory that’ll help you:
Define product-market fit.
Create your ideal MVP.
Identify your market.
Know how and when to pivot.
Justify your PMF with metrics.
What's included when I enroll?
3+ hours of expert video lessons.
Indispensable knowledge from an expert in PMF.
6 tried, tested, and vetted templates.
Access to the course content forever.
Coveted certification to show off to your colleagues.
Course curriculum
Introduction [10 mins]
Pre-course survey
How to get the most out of this course
Your course pack
Resource library
Course overview
Why PMF is important [50 mins]
Introduction to PMF
Who's responsible for PMF
The cost of not achieving PMF
Why most fail
Knowledge check
Coursework
Time to reflect
Bonus footage [45 mins]
Identifying Product-Market Fit - Saka Nudu, Principle at Fuunder
Product first, market second [75 mins]
The process behind PMF
Building your MVP
Testing your MVP
[Bonus podcast] Getting to MVP - Joël Lindheimer, Senior Vice President of Engineering at Sprinklr
You don't need consensus
Early indicators of success
Knowledge check
Coursework
Time to reflect
Market and marketing [70 mins]
Find your target audience
[Fireside chat] Know your competition - Jason Oakley, Founder at Productive PMM
[Fireside chat] Define your market category - Define your market category Daniel Kuperman, Head of Core Product Marketing & GTM, ITSM Solutions at Atlassian
Positioning your product so customers buy it
Clearly message your core values
Knowledge check
Coursework
Coursework: A message from Holly
Time to reflect
Get comfortable iterating [27 mins]
It's not linear
Solution Development Life Cycle (SDLC)
Go-to-Market (GTM)
How SLDC and GTM come together
Knowledge check
Coursework
Time to reflect
Measuring for success [15 mins]
Signs you've achieved PMF
Enterprise health check
Customer satisfaction and advocacy
Key takeaways
Knowledge check
Time to reflect
Congratulations
Bonus footage [30 mins]
How to build products people want - Yaroslav Stepanenko, Product Marketing Manager at Setapp
Final exam [15 mins]
Exam
Wrap up [10 mins]
Incident report
Resource library
Your feedback
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Product-Market Fit certificate
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FAQs.
Who’s this course for?
If you’re an experienced product manager, Director/VP of Product, Operations, Tech, SaaS/Product, or technical leader at startup-level organizations - this course is for you. Learn What product market fit is, about organizations who found success and why others didn’t in their pursuit, and understand simple approaches to reaching PMF for your product or company.
How does the course work?
The course is 100% OnDemand and fully self-paced. Once you enroll, you’ll work through the modules and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions and if you pass all these, you’ll become Product-Market Fit Certified!
How long will the course take to complete?
The course is 100% OnDemand and fully self-paced and is just over 3 hours.
What happens if I don’t pass the exams?
You'll have two attempts at each exam. If you fail the first attempt, we really recommend revisiting the materials to help you pass the second time around. If we can support you further, please reach out to us for more help.
Note: Contact support at support@pmmalliance.com for further help or to request that your exam be resent.
How long will I have access to the course content?
For life! One, one-off payment gives you unlimited to all the course’s content.
Looking to learn as a team?
If you're looking to get a team of three or more certified, then speak to Matt about team rates
P.S. If you need help convincing the boss, we've done the hard part for you.