Unlock the secrets to product management
Learn agile development, product-led strategies, and data-driven decisions to build successful, innovative products that drive real results.
Develop effective, data-driven product strategies that drive growth and customer satisfaction.
Master agile methodologies to manage projects efficiently and adapt to changing needs.
Gain lifetime access to course materials and updates, ensuring ongoing skill enhancement.
Course overview.
This course equips you with the essential skills to excel in product management and product-led growth. From agile development and UX principles to data-driven decision-making, you'll learn how to build innovative, successful products.
Featuring expert insights, actionable templates, and hands-on tasks, the course covers everything from foundational concepts to advanced strategies. Gain the tools to drive product success and access valuable content for life.
By the end of the course, you'll be able to:
Plan strategically
Learn to develop and communicate effective product strategies that align with business goals and maximize customer value.Master agile development
Gain expertise in agile methodologies to efficiently manage projects, adapt to changes, and deliver high-quality products on time.
Make data-driven decisions
Acquire skills in analyzing metrics and customer data to make informed decisions, optimize product features, and drive growth.
What's included?
Earn a certificate upon completion to showcase your expertise and newly acquired skills in product management and product-led growth.
Content
Dive into a comprehensive curriculum covering product management fundamentals and advanced strategies. Engage with expert insights and practical examples tailored for real-world applications.
Exams
Test your knowledge and skills with comprehensive exams at the end of each module, ensuring mastery of each core competency before advancing.
Footage
Watch hours of bonus footage featuring fireside chats with industry experts, packed with insider tips and strategies to apply in your role.
Templates
Utilize practical templates and frameworks to streamline your product management process, from creating roadmaps to conducting customer research.
Studies
Explore in-depth case studies and research to understand successful product management practices, market strategies, and data-driven decision-making.
Access
Enjoy lifetime access to course materials, allowing you to revisit content and stay updated on the latest industry practices and strategies.
Unlock an additional 8+ courses 🔓
For just $700 more, you'll access our entire suite of courses, a free in-person event ticket, 450+ hours of strategy content, templates & frameworks, mentorship opportunities, and more when you become a Pro+ Member.
Course curriculum
Introduction to Product Management [112 mins]
How to get the most out of this course
Your course pack
Resource library
Welcome
Understanding the role of a product manager
Key skills and responsibilities of a product manager
Gaining the skills
Overview of the product development lifecycle
Defining problems and identifying user needs
Cross-functional collaboration
Common challenges of product management
Ethics of product management
Key takeaways
Time to reflect
[Fireside chat] A general look at product management - Christine Dupuis, Co-Founder & Director at APM Montreal
[Bonus footage] Fuelling product strategy through collaboration
Market research and analysis [53 mins]
Conducting market research and competitor analysis
Conducting competitor analysis
Identifying target customers and user personas
Analyzing market trends and customer behavior
Creating a customer journey map
Using market research tools and techniques
Key takeaways
Exam
Coursework
Time to reflect
Product strategy and planning [64 mins]
Creating a product roadmap
Prioritizing features, backlogs and user stories
Defining product goals and metrics
Developing a product vision and strategy
Validating product-market fit
Product positioning
Product messaging
Product monetization
Key takeaways
Exam
Coursework
Time to reflect
[Fireside chat] Product strategy and planning in action - Corina Schade, Senior Product Manager at Personio
Agile development and project management [177 mins]
Product leadership
Understanding agile principles and methodologies
Scaling agile for larger projects
Agile vs. waterfall
Conducting effective sprint planning
Using Scrum and Kanban frameworks
Managing product development teams and stakeholders
Product metrics
Beta testing
How to conduct beta testing
Beta testing case studies
365 feedback loops (customer support & development)
365 feedback loops (marketing, sales & design)
Conducting retrospectives
Key takeaways
Exam
Coursework
Time to reflect
[Fireside chat] A talk on different strategies - Jeannie Griffin, VP of Product at Array
[Fireside chat] Agile in product management - Tom Bash, Head of Product at Tastemade
[Bonus footage] Extra agile principles - Tom Bash, Head of Product at Tastemade
[Bonus footage] Designing and executing an agile product-led growth strategy - Financial Times | Gannett | Roqad | Mio
UX design and prototyping [87 mins]
Understanding user experience and design principles
Conducting user research and testing
Creating wireframes and prototypes
Designing and iterating on user interfaces
Accessibility and inclusive design
Your MVP
Key takeaways
Exam
Coursework
Time to reflect
[Bonus footage] Providing a customer-centric design approach into a product - Lola Oyelayo-Pearson, Director of UX at Shopify & Asomi Ithia, Consultant and author
Launch and growth [73 mins]
Developing a product launch plan
Product performance tools
Measuring and analyzing product performance
Identifying opportunities for growth and expansion
Scaling and optimizing product features
Post-launch product management
Learning from failure
Key takeaways
Exam
Coursework
Time to reflect
[Fireside chat] Launch and growth Vivek Bedi, Chief Product Officer at Sortly
Building for product-led growth [34 mins]
What is product-led growth?
Methods and frameworks
The transition
Structuring for PLG teams
Key takeaways
Exam
Wrap up [10 mins]
Incident report
Resource library
Your feedback
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FAQs
Who’s this course for?
Designed for those early in their Product Management journey, or looking to land their first PM role, this course offers a wealth of content that will bolster your expertise. For those longer in post, it can be a great way to brush up on best practices. It provides a comprehensive range of resources, video lessons, expert guidance, templates, and hands-on activities. These materials will equip you with the necessary tools to create and expand your project management skills.
How does the course work?
Upon enrolling, you will progress through the modules, where you'll have the opportunity to participate in various activities throughout the course and, at the end of each module, you’ll get mandatory exam questions. Successfully passing these will grant you the prestigious title of being Product Management Certified!
What happens if I don’t pass the exams?
You'll have two attempts at each exam. If you fail the first attempt, we really recommend revisiting the materials to help you pass the second time around. If we can support you further, please reach out to us for more help.
Note: Contact support at support@pmmalliance.com for further help or to request that your exam be resent.
How long will I have access to the course content?
Once you pay for the course, you'll have unlimited access to all the content for life! There are no additional charges or limitations.
Looking to learn as a team?
If you're looking to get a team of three or more certified, then speak to Matt about team rates
P.S. If you need help convincing the boss, we've done the hard part for you.