Improve adoption, reduce costs, revolutionize your business.
Gain a deeper understanding of how to create successful onboarding experiences and increase engagement, with best-in-class tuition.
Increase customer engagement with unique UX.
Build proven user onboarding sequences to boost revenue.
Become the go-to onboarding expert in your team.
Course overview.
Ready to transform your product's growth and user engagement? Our Product-Led Onboarding certification provides you with the knowledge and actionable strategies to implement a successful PLO approach. Learn what PLO is and why it's critical for reducing product attrition, lowering customer acquisition and support costs, and dramatically improving product adoption and the user experience.
You'll gain the skills to define a winning PLO strategy for your business, understand how to transition seamlessly from an MVP to a product-led experience, and discover how to improve crucial product metrics like Lifetime Value (LTV) and retention rates.
By the end of this certification you'll be able to:
Increase engagement
Understand the best practices to instantly hook your users on your product.
Strategize
Build a data-backed product onboarding strategy from scratch.
Gain buy-in
Achieve leadership support by proving the value of a strong product-led onboarding program.
Certification curriculum.
Introduction [10 mins]
Pre-course survey
How to get the most out of this course
Resource library
Introduction [55mins]
Welcome
Introduction to Product-Led Onboarding
Product-led Onboarding fundamentals
Coursework: EUREKA framework checklist
PLO versus non-PLO
When to use PLO?
Time to reflect
Exam
PLO strategy [100 mins]
Define success
Coursework: PLO metrics
Identify your target audience
Coursework: User personas
Market research & competitive intelligence
Product positioning
Coursework: Product positioning checklist
Feedback mechanism
Coursework: Feedback mechanism checklist
Coursework: RICE model
Time to reflect
Exam
Fireside chat [20 mins]
About your fireside chat
Designing 'Aha' moments: Jake Zukowski, HelloFresh
Setting strategy into motion [45 mins]
Develop your MVP
No-code tools
Test your MVP
MVP to live
Time to reflect
Exam
Fireside chat [30 mins]
About your fireside chat
Insights from the gaming industry: Sam Barton, Sharkmob
Measure for success [60 mins]
Defining metrics
Data-informed not data-led
The correct metrics
Coursework: Measuring actions
Metrics alignment
Coursework: Metrics
Time to reflect
Exam
Fireside chat [20 mins]
About your fireside chat
Measuring what matters: Praful Krishna, Haptik
Wrap up [10 mins]
Congratulations!
Incident report
Your feedback
Fancy leaving a review?
Continue your professional development
Claim your certificate
Showcase your cert
Unlock an additional 8+ courses 🔓
Access our entire suite of courses, a free in-person event ticket, 450+ hours of strategy content, templates & frameworks, mentorship opportunities, and more when you become a Pro+ Member.
FAQs
Who’s this course for?
Whether you’re a Product Manager, a Startup Founder, or anyone looking to improve product adoption, retention, revenue, and other product metrics in general - this is for you!
How does the course work?
Once you enroll, you’ll work through the modules to reach your product-led onboarding goals and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions and if you pass all these, you’ll become Product-Led Onboarding Certified!
What happens if I don’t pass the exams?
You'll have two attempts at each exam. If you fail the first attempt, we really recommend revisiting the materials to help you pass the second time around. If we can support you further, please reach out to us for more help.
Note: Contact support at support@pmmalliance.com for further help or to request that your exam be resent.
How long will I have access to the course content?
For life! One, one-off payment gives you unlimited to all the course’s content.
Looking to learn as a team?
If you're looking to get a team of three or more certified, then speak to Matt about team rates
P.S. If you need help convincing the boss, we've done the hard part for you.