Achieve product-led growth mastery in a single day.
Join our elite live virtual training, get certified, and accelerate your career with expert guidance and peer collaboration. Arm yourself with theory and frameworks (along with some awesome case studies) to be the Swiss army knife of PMs.
The ultimate product-led growth course.
The most comprehensive product-led growth course around is here to set you up for a lifetime of success.
There are endless stats that cement the value of a product-led approach.
→ According to OpenView, PLG companies grow 2.5x faster than sales-led, and 4x faster than marketing-led.
→ ProfitWell revealed that PLG strategies have a 50% higher customer lifetime value.
→ Forrester found PLG orgs experience higher revenue growth, increased customer satisfaction, and improved brand loyalty.
On the day, a product-led expert will run you through the accredited curriculum, arming you with the theory and frameworks (along with some awesome case studies) to be the Swiss army knife of PMs.
What you'll get.
Absorb the most extensive curriculum that'll enhance your knowledge and skill set on PLG. Fact.
Chance to connect and work alongside like-minded product pros.
Access to invaluable bonus footage and all course content for life - even fresh updates.
Access to 20+ templates and frameworks.
A chance to pick your instructor's and fellow peers' brains.
Official accredited certification if you pass all the exams that are certain to spice up your professional portfolio.
For full details and enrollment, visit the Product-Led Growth Certified Core Live Training page.
Course curriculum.
Introduction to Your Live Training [5 mins]
Welcome to Product-Led Growth Certified: Core
Your initial assessment survey
Your live training information
Your resource library
Your live training recording
Exams
Exam #1: Moving towards Product-Led Growth
Exam #2: The groundwork
Exam #3: The new user journey
Exam #4: The PLG pillars
Exam #5: Retention and measuring your success
Introduction [25 mins]
What to expect from PLG Certified
The origins of PLG
The hallmarks and benefits of PLG
Approaches to growth
The conditions for PLG
Time to reflect
Moving Towards Product-Led Growth [80 mins]
Moving towards PLG
Methods and frameworks
Transitioning to PLG
PQLs (Product Qualified Leads)
About your bonus footage and fireside chat:
[Fireside chat]: How product marketing integrates with PLG
[Bonus footage]: Building cross-functional alignment as a product leader using data
Time to reflect
The Groundwork [60 mins]
The groundwork
Structuring teams
Coursework
Product Operations
Product-market fit
About your fireside chat:
[Fireside chat]: The PLG mindset and Product Operations
About your bonus footage:
[Bonus footage]: Who owns growth?
Time to reflect
The New User Journey [60 mins]
The new customer journey
Mapping the journey
Personas
Customer centricity
About your bonus footage:
[Bonus footage]: Optimizing customer feedback loops
Time to reflect
The PLG Pillars [90 mins]
Introduction
Experience sampling
Pricing
Freemium Pricing
Onboarding and conversion
Improving onboarding and conversion
About your fireside chat:
[Fireside chat]: Customer centricity, pricing and collaboration
Article: Hubspot's growth process
About your bonus footage:
[Bonus footage]: Creating a culture of experimentation
Time to reflect
Retention and Measuring Your Success [110 mins]
Retention
Engagement and content
Advocacy and community
Measuring your success
Crafting your own metrics
About your bonus footage:
[Bonus footage]: Which metrics to track to supercharge growth
Time to reflect
Wrap Up and Key Takeaways [4 mins]
Course recap
Wrap Up [10 mins]
Incident report
Resource library
Your feedback
Fancy leaving a review?
Continue your professional development
Claim your certificate
Showcase your cert
FAQs
Who’s this course for?
This course is for anyone wanting to move in a product-led direction, from product managers to UX designers, you’ll be able to get all the knowledge and insights you need to master PLG. It provides a comprehensive range of resources, video lessons, expert guidance, templates, and hands-on activities.
How does the course work?
Upon enrolling, you will get access to your student dashboard with welcome information and any necessary pre-reading.
We'll keep you updated about your course timings and access link. On the day, you'll have the opportunity to learn from our expert as well as interact with your peers both during the training and beyond. Then, you'll have lifetime access to our OnDemand course content, including the exams, which you will need to take for your official certification.
Will I get certified on the day?
You will receive a certificate of attendance for joining our live training but to receive full certification, you’ll need to pass all exams in the student dashboard. But don’t worry! You’ll be able to complete these at your own pace and you’ll become Product-Led Growth Certified!
What happens if I don’t pass the exams?
You'll have two attempts at each exam. If you fail the first attempt, we really recommend revisiting the materials to help you pass the second time around. If we can support you further, please reach out to us for more help.
Note: Contact support at support@pmmalliance.com for further help or to request that your exam be resent.
How long will I have access to the course content?
Once you pay for the course, you'll have unlimited access to all the content for life! There are no additional charges or limitations.
Looking to learn as a team?
If you're looking to get a team of three or more certified, then speak to Matt about team rates
P.s. If you need help convincing the boss, we've done the hard part for you.