About Product-Led Alliance
Based out of London, Product-Led Alliance (PLA) was founded in December 2019 with the vision of providing an independent learning platform for product pioneers, growth experts, and go-to-market professionals from around the world.
Our Mission
Our goal is to assist people and businesses in aligning their entire company with their product as the reliable, long-lasting driver of business expansion. For newcomers to product-led growth (PLG), we aim to inspire and guide you through your journey. For those already embracing PLG strategies, we strive to furnish you with the necessary tools to innovate and sustain your growth momentum.
What We Do
At PLA, we use our immersive platform to bring product management content directly to your fingertips. Our regularly updated library includes articles, podcasts, reports, and videos from our team and guest contributors. The cutting-edge content provided will arm you with the intel needed to propel your PLG strategy.
We host summits, organized by Product-Led World, that take place across the globe, connecting you with the best and brightest in the industry. Networking has never been easier!
Can't make it to a summit? No worries! Join one of our interactive virtual events featuring presentations, panels, Q&As, and more – all from the comfort of your home.
Our membership packages provide everything needed to evolve and excel in your role, helping propel your organization's growth.
We produce in-depth reports that delve into the hottest topics to uncover trends, raise awareness, and help organizations keep pace with an ever-evolving business landscape.
Who Are We?
Richard King - Founder, CEO
With over a decade of experience, Richard leads product development, marketing, and strategy for enterprise B2B SaaS firms. His expertise lies in the intersection of product, marketing, sales, and data. He is deeply involved in early-stage ventures, providing strategic guidance in sales, marketing, and business growth.Josie King - Founder, COO
Josie is responsible for driving professional development for global high-growth entities and individuals. As co-founder, she orchestrates impactful events and is a leader in digital marketing, growth strategy, and organizational transformation.Bryony Pearce - CMO
Bryony specializes in courses, content, marketing strategies, and books. She has expanded The Alliance from one to 15 brands, growing its team to over 20 members. Additionally, she authored the highly praised book Product Marketing Misunderstood, maintaining a stellar rating of 4.5/5.Nasi Rwigema - Head of Product
Nasi is passionate about crafting solutions to societal challenges, especially focusing on developing impactful products. His background in engineering and commitment to sustainability guide his work in renewable energy projects.Rebecca Madro - Midweight Copywriter
Rebecca is a storyteller, transforming her passion for words into a successful career as a Copywriter. In addition to her writing for PLA, she writes under the pen name Amelia Ives, and is a musician with over 250,000 streams.
We’re Proudly Part of The Alliance Umbrella
The Alliance is a top-notch professional growth platform designed for both high-growth organizations and individuals worldwide. It offers a range of services including accredited courses, diverse membership plans, industry-leading reports, vibrant communities, and premium events. The platform is focused on revolutionizing how companies access education and expand their operations, setting new standards in the process.
Other Brands Part of The Alliance Ecosystem Include:
Product Marketing Alliance
Sales Enablement Collective
Future of SaaS
AI Accelerator Institute
Customer Success Collective
CMO Alliance
and more...
For additional details and resources, explore The Alliance.